RHENALIE
ART DIRECTOR

blog

Left Brain, Right Brain

This Mercedes Benz ad is an oldie, but goodie.  It was created by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv and was published in early 2011.  It's still as visually compelling as it was 4 years ago.  Instead of the typical in-your-face featured car ad, they created a clever work of art that not only showcases the allegory that defines Mercedes Benz, but also the values of owning one.

As a creative, I'm considered to be more of a right brain. :)

"Right Brain. I am the right brain. I am creativity. A free spirit. I am passion. Yearning. Sensuality. I am the sound of roaring laughter. I am taste. The feeling of sand beneath bare feet. I am movement. Vivid colors. I am the urge to paint on an empty canvas. I am boundless imagination. Art. Poetry. I sense. I feel. I am everything I wanted to be."

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